Friday, 15 March 2013

UPCOMING! Sky Ferreira at Sala Rossa | Monday March 25th

UPCOMING! Sky Ferreira at Sala Rossa | Monday March 25th

The first tip on marketing: understand your market your market. One of the hottest EMI signee of 2009, Sky Ferreira was mis-marketed by the studio as a pop-senstation. However, the glossy production of Ferreira's debut album, As if!, featuring the electro-pop single "One",  didn't pick up the attention, nor the heavy rotation by commercial radio, to whom it was aimed at. The pop sensation In an interview with Carrie Battan at online magazine, Pitchfork, Sky Ferreira states, "EMI kept setting me up to be the new Britney Spears, which I wasn't-- it's really embarrassing for me, but whatever".

The difference between "As If" and her new EP "Ghost" is vast, and it's worth mentioning that her material is significantly more individualistic, as Sky lays is it all on the line with stripped down, moody arrangement that in this writer's opinion, preferably suits her voice and style.

Here's a video of Sky's single "Sad Dream" off of her new album "Ghost"

Sky Ferreira - Sad Dream

For tickets, click Tickets

back to top